VALOR Prime is a Marketplace for Rare, Investible Assets

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The Mission

Our mission at SMART VALOR is to provide our users the best opportunities to invest in digital assets. We empower thousands of investors to do so using our digital asset exchange platform. With VALOR Prime we extend our product range to NFTs and offer business NFT marketplace as a white label solution.

Curating high quality digital artworks for you

VALOR Prime is focused on quality over quantity. Rather than enable user-led listing of all non-fungible tokens, VALOR Prime reviews, selects and lists only the highest quality of assets. The selection process is based on a combination of objective criteria such as the performance history of the artist, the quality of their artwork, popularity and social media presence, past awards, exhibitions and experts' curation.

Asset Custody Options

Managing digital assets is difficult for those who are unfamiliar with the security procedures. Using a custodian such as SMART VALOR takes the legal responsibility for security of your assets off your shoulders.

VALOR Prime leverages the custody infrastructure of SMART VALOR, an FMA Liechtenstein authorized custodian.

Easy to use fiat payment methods

Most NFT platforms usually require users to have a Web3 wallet such as Metamask, which needs to be enabled within their browser and funded with Ethereum. Securing a Metamask wallet requires technical knowledge and is complicated for the average investor.

On VALOR Prime users can access a full range of payment options such as credit card and bank transfer in USD, EUR, CHF and GBP via their wallet on the SMART VALOR exchange.

VALOR Prime Beta - currently here for you

VALOR Prime Beta was launched on 23rd December 2020, with a basic set of functionalities. All assets listed are Ethereum-based complying with either the ERC721 or ERC1155 standards. All sales are in a fixed price format. Here's what you see in today's beta:

The first European Digital Asset Exchange launching NFT marketplace

SMART VALOR is the first European digital asset exchange which extends the range of available assets to NFTs, creating new investable assets and leading the innovation in the space of asset tokenization.

Coming soon: Pending Regulatory Approval


To enable secure and reliable tokenization of real assets, SMART VALOR has applied for registration as a “Physical Validator”. The “Physical Validator” license was introduced in Liechtenstein as part of the new Blockchain Act this year. It is the most progressive blockchain regulation among European Countries today. With this registration SMART VALOR will be able to validate physical assets, whether tokenized by VALOR Prime or by third parties.

As the first digital asset exchange domiciled in Liechtenstein, SMART VALOR is driving this effort and looking forward to becoming one of the first implementors of the Physical Validator facility.

Here are the advantages of VALOR Prime:

VALOR Prime's main release - check out what we are currently building

Initially each listing is priced in Ether, the native currency of Ethereum. Purchase is payable in ETH or VALOR, the native currency of SMART VALOR, using a web3 wallet. There is discounted price available to those who want to pay in VALOR. You pay 20% less if you buy an asset with VALOR currency.

Payment and discount


After a successful purchase, the asset will be transferred to the user’s VALOR Prime custodial wallet. If the user does not wish to keep the asset custodied within VALOR Prime, then they can request a withdrawal to their personal wallet.

Visit VALOR Prime


SMART VALOR was founded in 2017 in Switzerland, one of the leading hubs for blockchain technology. We became the first authorized digital exchange in the region. Forbes nominated SMART VALOR as top 10 technology SME in Europe and Swiss Government selected us for innovation grand.

Today SMART VALOR has grown into full-service investment platform for digital assets serving two groups of customers: retail customers from over 130 countries and financial institutions.


We believe that non-fungible tokens offer the next great opportunity for investors and collectors. Non-fungible tokens represent unique digital assets. These assets can be art, digital goods, domain names, different types of intellectual property or even financial contracts, like insurance or derivatives. For an intro to Non-fungible tokens, please read our beginners guide to non-fungible Tokens.

Why digital art

Amongst NFTs, Digital Art is showing immense promise in the near-term. Data shows that the traditional art market had a market cap of roughly $65 billion for the last few years and outperformed the S&P 500 by over 180%

Therefore, much of the early focus for Valor Prime will be on identifying and giving access to the best opportunities in the digital art space. 

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A new batch of assets will be released on weekly basis. All assets listed are Ethereum-based complying with the ERC721, ERC1155 standards. All sales are in a fixed price format. 

The beta version is just the beginning. The main release will focus on the extension of type of assets and functionality.

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